Three brands that I think 'get' the youth market by G.E.B, 15, Manchester

Not many brands 'get' the youth market, they're too in your face or try too hard to be down-with-the-kids for my liking. But when a brand gets us, they can really manage to get to us.

Apple is a good example of this. Not just because they make iPods and iPhones, the ultimate 21st century accessories for anyone and everyone. They just seem to get things right.

From the cool bright iPod adverts which always have a top new tune playing that you just have to go and download [and then act like you've known that song for ages, and, like, it's one of the top played songs on your iPod you know].

The iPhone adverts also get the youth market interested. Even if the majority of us can't actually afford an iPhone, they just make them seem so desirable. A stark contrast from the bright, bold, black-on-colour iPod adverts, the sleek minimalistic tech-y adverts make each hot new app seem effortlessly easy. [And of course I need to be able to find out local restaurants and their prices, and how much seven of us will need to put in to pay the bill. Who cares if I'm only 15?! It's the new Apple app]

O2 are another brand that seem to get it right, and again a brand which is highly involved with music. These adverts don't use a top song though, just that man with the slight Geordie twang.

This immediately connects you to the brand, and although it isn't humorous, bright, or even particularly clever it's so well recognized, with it's clear house style [the blue, water droplets moving about, yeah, you know it] that you can't help but want to be part of the phenomenon.

I think the fact that you can get o2 unlimited for £15 a month [about the amount us youths have available a month to spend on phone credit] and also priority gig tickets for o2 venues helps o2 get our attention and then keep us interested.

Adidas also seem to understand the youth market. Instead of solely focusing on being sporty, the variety they offer intrests a wide variety of kids that you wouldn't expect to see in the Adidas stripes. A whole range of trainers aimed at skater kids, immediately capturing a new group, and one that tends to be forgotten about by the big sporting brands. Whilst keeping the old school, three striped image that we're used to Adidas also bring a new and fresh image to the brand by enlisting people like David Beckham, The Ting Tings, Pharrell and many, many more on one of their most recent campaigns; capturing a broader mix of people than the usual sporting brands manage to do.